2011年7月3日星期日

You will need to devote time to your online business.

It's sad that people spend 2 - 3 hours a day watching television, yet they think their online business is going to grow without any help or support.
Reading the latest joke or watching the latest viral video does nothing to help your business.  You need to invest time just as you need to invest money to run and build your business.
The amount of money you make online will be directly proportional to the amount of time you invest in your business.  If you only spend a few minutes a day promoting or learning how to work online, then you can expect a long and difficult road to success.
If you use your time wisely in working online and never stop doing something positive with your time and your business, you can see faster and more impressive results.
You should setup an agenda for your business and follow the agenda as closely as possible.  There is a saying for Scuba Divers that goes like this:  Plan your dive and dive your plan.  This simply means that before a scuba diver goes in the water, he/she has laid out a plan of action of what they are going to do, where they are going to go and how long they will stay down.
You need to do the same for your business and lay out a plan of action for everything from advertising to investing to managing your business daily, weekly and monthly and then follow your plan of action.

You will need to invest in online marketing tools.

In any business you start, there are certain tools you need.  If you were going to start a restaurant, you would need to invest in certain tools before you opened the restaurant or the restaurant would fail.
Can you imagine trying to open a restaurant without pans, grills, ovens etc.?  Unfortunately this is what the vast majority of people do when working online, they start their business without the tools they need to succeed and they are setup for failure right out of the gate.
The main tools you are going to need will be an Autoresponder, Capture Page Creator and Ad Tracker.
The Autoresponder is used to build your prospect list and mail offers to your list.  The Capture Page Creator gives you full control over your lead prospecting pages and the ability to test and try different headline, copy, images etc.  The Ad Tracker is used so you know where your hits are coming from so you don't waste time advertising your capture page in places that don't work.
Don't even think about getting involved with any program, product or service until you have these 3 tools ready to work for you.
You cannot use free tools either and you cannot use Autoresponders and Capture Pages supplied by the program you're involved with.
Using free tools is just a complete waste of time becasue they will be ad infested and are very unprofessional.  Using the replicated capture pages supplied by a program and their Autoresponder means you are only building a list for the program and not you.

You will need money to succeed online.

One of the biggest killers of people starting a business online or offline is that they run out of money before their business gets going.  This is probably especially online because all the scammers are telling you that you can make instant money or retire in a month or year.
Here is a good rule to follow for making money:  For every thousand dollars a month of income you need to make, you should plan on it taking you 10 months to get to that point and costing you a minimum of $800 in up front costs.  So if you need to make $3,000 a month, it will take about 30 months and your out of pocket costs will be around $2,400.
Now I know this is not what you want to hear, but this is what you need to hear and if you're not willing or able to invest in your business, then don't waste your time trying because while there are exceptions to the above rule, they are few and far between.
Don't get involved with working online and take the lottery mentality where you think you will be the one who is different and you will be the one to break the rule.  This will only lead to loss of money and eventual failure online.
Play things conservatively, plan for the worst case situation and then if things happen faster--great and if not, then at least you are prepared and you can continue on while those who don't plan and jump in without any money to get them through the tough times fail.