In any business you start, there are certain tools you need. If you were going to start a restaurant, you would need to invest in certain tools before you opened the restaurant or the restaurant would fail.
Can you imagine trying to open a restaurant without pans, grills, ovens etc.? Unfortunately this is what the vast majority of people do when working online, they start their business without the tools they need to succeed and they are setup for failure right out of the gate.
The main tools you are going to need will be an Autoresponder, Capture Page Creator and Ad Tracker.
The Autoresponder is used to build your prospect list and mail offers to your list. The Capture Page Creator gives you full control over your lead prospecting pages and the ability to test and try different headline, copy, images etc. The Ad Tracker is used so you know where your hits are coming from so you don't waste time advertising your capture page in places that don't work.
Don't even think about getting involved with any program, product or service until you have these 3 tools ready to work for you.
You cannot use free tools either and you cannot use Autoresponders and Capture Pages supplied by the program you're involved with.
Using free tools is just a complete waste of time becasue they will be ad infested and are very unprofessional. Using the replicated capture pages supplied by a program and their Autoresponder means you are only building a list for the program and not you.
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